Bengaluru, 20th March, 2024 – In keeping with the commitment to No Compromise Diamond Jewellery and demonstrating the same through innovation, authenticity, and sustainability in the diamond industry, Aukera Grown Diamond Jewellery, a lab-grown diamond brand, launches world’s first uncut lab-grown diamond collection, ‘The Queen’s Reserve Polki Collection’.
The collection was unveiled during the inauguration ceremony of Aukera’s new store in Jayanagar, Bengaluru by the popular actress, philanthropist, producer, and Head of the Uppi Foundation, Priyanka Upendra.
The rising acceptance of grown diamonds, coupled with an increasing preference for high-quality jewellery and larger carat sizes, has resulted in the brand witnessing exponential traction over the past year. The new-age brand plans to double down on its aggressive retail-first strategy and will launch new experience centers in cities across South India in the near future.
Gracing the launch ceremony and speaking about the collection, Priyanka Upendra said, “It is a really special feeling to be a part of the launch of lab-grown polki diamonds for the first time in India. The new collection, ‘Queen’s Reserve’ looks absolutely gorgeous, and I am thrilled to wear it and showcase it. Today, there is a rise in conscious consumerism, especially among the younger generation”.
Speaking about the launch of the collection and store, Lisa Mukhedkar, Founder and CEO of Aukera Jewellery said, “We are thrilled to introduce the new Polki collection, crafted with uncut lab-grown diamonds. Polki diamonds, historically cherished for their intricate designs and cultural significance, have been a staple in Indian ceremonies for centuries. Through our new collection, we are combining this rich tradition with modern elegance, offering larger, bolder jewellery pieces perfect for special occasions. Handcrafted by skilled artisans spanning six generations, the collection features exquisite designs adorned with emeralds, rubies, and pearls. We have curated this collection with a lot of love and passion and are excited to finally showcase the end result to our customers.”
K.R.BALAJI
My City Beats 